teaim:

For the past 10 years, Molly Moodward has been photographing environmental typography and organizing her images by place and category on VernacularTypography.com. She just started a Kickstarter Campaign to help build up her digital archive. It’s a beautiful projects which helps preserve, and promote the vanishing examples of lettering in the everyday environment.

I came across these examples of typography whilst using my main Tumblr account.

I have previously brushed upon the subject of environmental typography, whilst researching seaside towns for an A-Level Art & Design project. I took photographs of signage used on ice-cream kiosks and closed games arcades, as the way they age and change over time interested me. 

In the above examples, I find ‘IDEAL’ and ‘GARAGE’ the most interesting as they are obviously ‘aged’ and have been in the environment for a while. The textures made by the ‘wear and tear’ of the examples gives it a particularly interesting quality that would not be easily achievable by the computerised type for digital viewing.

(via typeissexy)